SXSW Film 2013

Transmedia Evolved: Beyond Marketing

Learn how transmedia has moved beyond film franchise marketing to a new form of storytelling that completely changes the way viewers consume content. Join the pioneers of alternate reality gaming to discuss the challenges and opportunities of evolving content to a format better suited to a multi-tasking, always-connected audience.

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  1. What does Transmedia mean today?
  2. What is this new form of storytelling?
  3. How do we reach the distracted and connected audience?
  4. How can you dimensionalize a story's narrative across second, third and even fourth screen devices?
  5. What is the next evolution in filmmaking?



Ami Blaire, VP, Marketing, Fourth Wall Studios

Meta Information:

  • Tags: production, filmmaking
  • Event: Film
  • Format: Panel
  • Track: Interactive Storytelling
  • Track 2
  • Level: Advanced
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