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SXSW 2017

Life, Augmented. The World With AR

The revolution is here, but few realize the far-reaching impact of augmented reality and just how much life with AR will change the way we work, travel, purchase, and play. Forget Pokemon Go. We’re talking about everything from transforming the customer experience in retail stores to eliminating human error while repairing spacecraft in orbit. Businesses of all sizes are investing in AR as they focus on eliminating workplace errors, enhancing employee productivity, improving customer interactions, and converting browsers to buyers. This panel will dive into the reasons why AR is vital to our future and what the most important applications are today and will be in the future.

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  1. What are and will be the most useful/ubiquitous applications of AR now and ten years from now?
  2. What are investors/big businesses looking for when it comes to investing in AR?
  3. What are the biggest hurdles to overcome with greater AR adoption? What are companies and people doing to overcome them?


  • Julia Boorstin, Senior Media and Entertainment Correspondent, CNBC
  • Brian Mullins, Founder and CEO, DAQRI
  • Ambarish Mitra, Founder and CEO, Blippar


Natalie Barnard, Dir, Strategic Content & Partnerships, CNBC

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