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Your Own Yellow Brick Road

When we talk about building products, we tend to focus on how hard the process is. The quest for a coherent idea. The frenzied hacking together of prototypes. Painstaking refinements. Months of research, design, writing and coding. A herculean launch process.

Unfortunately, in our grit-infatuated state we often leave out a crucial part of the process: Play. On-purpose fun, experimentation and wandering.

In this talk, a designer, researcher and content strategist will make the case for creative play. We’ll explain what it is, show examples of how we and others do it, and explore methods for doing it well. We'll show you how to play your way to better products, and you'll walk away knowing what play is worth.

Additional Supporting Materials




Tiffani Jones Brown, Content Strategist, Facebook

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