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SXSW 2017

Greedless: The New Economy of Doing Good

In 2016, companies can no longer operate independently of societal rules and norms (or restraints). Given the reality of our increasingly interconnected world, the relationship between companies/enterprise and society at large necessitates bringing a moral dimension to all corporate decision making. Panel will discuss reasons for this paradigm shift, why it’s occurring at a pivotal moment in history, and why we must adopt and apply a new set of “win/win” principles to our businesses, and all spheres of human engagement.

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  1. Is our modern socially interconnected world doing away with greed or is this merely a perception?
  2. How is it possible to be profitable while guided by morals and what does this mean for capitalism as a whole?
  3. Why conducting business with a strong moral compass is good for the bottom line.



Ben Cooke, Owner, Benjamin Cooke Communications

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