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SXSW 2017

Mobile Apps: Bringing Backstage To Your Phone

When you walk into a concert, your ticket is scanned, you pick up a drink and you keep your smartphone handy. What if your smartphone wasn’t just your trusty camera; what if it brought the show alive in a completely new way? Catch Dexter Upshaw Jr., CEO of Distinction Interactive and consultant for music venues like the Apollo Theater and New Jersey Performing Arts Center, in conversation with Mobile Roadie CEO Gino Padua on how mobile is transforming the live event experience. They will also present a vision for how venues can overcome challenges implementing mobile technology, along with using analytics to understand user behavior and shape a curated, customized experience for each fan.

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Takeaways

  1. From real-time deals on concessions and fan gear to a sneak peek at song lists, how can venues use mobile technology to enhance live events?
  2. How can venue owners monetize their mobile app and provide an appealing platform for sponsors?
  3. How can you persuade venue stakeholders to invest in and implement mobile technology?

Speakers

Organizer

Sarah Hardy, Dir of Communications, Mobile Roadie

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