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SXSW 2017

The Taco Truck: The Evolution of Female Community

We are The Taco Truck: a haphazard name given to a group text with nine female contributors. While seemingly obnoxious, it is a conversation thread that has fundamentally changed the way we connect with women. We will discuss how the shenanigans, support and openness of this daily exchange can be applied to how we think about female communities past, present and future. For marketers, it will uncover an authentic female perspective and communication 'musts'. For individuals, it will foster a sense of optimism around having strong relationships in the age of constant and vapid snaps, texts, tweets and notifications. All are welcome at this panel of diverse, professional, female thinkers.

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Angie Arner, Sr Strategist, 360i

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