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SXSW Interactive 2013

The Brands I Care About Are All Shouting At Me

This summer, Skype, made the following product announcement: “You should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.”
The "brands that I care about"? Does anyone really care about brands? And has it really come to this, where we're being subjected to advertising in the middle of our phone calls so someone can make a buck?
The promise of computing is to improve the human experience, and it’s hard to do that when your goal is to bring in as many users as possible so they can click on very special messages, algorithmically delivered just for them.
Do ethical companies charge for their services? Is display advertising a legacy economic model? Are there better business models out there, waiting to be found?
Let's talk about it.

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  1. Is advertising helping or hurting the technology industry?
  2. Why is the success of a startup measured by user growth rather than potential revenue, and has the focus on user growth helped startups like Twitter in the long run, or hindered them?
  3. What are some better ways to measure the value of a startup?
  4. What are the effects on Internet culture, and society at large, of so many advertising-supported services?
  5. What are other ways for people to make money for their products and services, on their terms, and still win big?



Ben Werdmuller, CTO, latakoo

Meta Information:

  • Tags: advertising, revenue
  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Level: Advanced
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