How Bots Are Making Business More Human
There's an old advertising maxim: "When you talk to everyone, you talk to no one." This is where business-to-business advertising has failed for years. Too often, it's been companies attempting to talk to companies and not the people in between. Enter bots. Bots allow brands to speak for themselves – not in some Turing test kind of way or just to wow audiences with Watson-like AI. It is simply about a customer having a conversation with a brand, in the moment, about their wants and needs. Bots are the answer to this. By transforming our interface from screens to the people, and brands we are communicating with, we can be human again.
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Additional Supporting Materials
- How can tech make us less tech-focused?
- What are the roles for chatbots in business?
- What should chatbots not be used for?
Alyse Lorber, Global PR Mgr, Gyro