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SXSW 2017

Retail Battle lines- Front Door or In Store?

Winning in retailing today is less about control of the experience because there is no longer a clearly defined shopping stage. The model is evolving, as new and connected technologies allow people to bring the purchase of the product that satisfies their need closer to their first perception of it. This makes the perception of the need — rather than the shop — the stage retailers must control. A new paradigm shift — one fueled by IoT, smart and strategic investment, as well as digital disruption, must be embraced as part of a new standard for how retailers will compete and thrive. Intel's Rachel Mushahwar will discuss strategies for retail growth in an always on, connected world.

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  1. What's "in" for retail — trends that are reshaping an industry that is increasingly challenged to be intimate, innovational and instant.
  2. How companies can realize the value of connected, managed, secure devices in responding to and analyzing data collected either online or in stores.
  3. How retailers are creating less mystery for shoppers- stop staring into a crystal ball, and look at the new mall.


  • Rachel Mushahwar , Intel


Michelle Newburgh, PR Mgr, Intel

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