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SXSW 2017

Digital to Physical: Extend Your Product and Brand

We are moving from a commodities based economy to an experience economy. As digital brands like Amazon and Frank and Oak begin exploring how physical space we feel now is a good moment to offer a workshop on taking digital brands and products into new opportunities through experience. We will use our unique and highly successful processes devised to ‘change business through creativity’ to generate usable outcomes. Participants will learn about and apply a simple methodology used by the firm to dream and deploy experiences which leave lasting memories and generate positive change.

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  1. How can I assess whether my product or service is ripe for transition to physical experience?
  2. What are the key steps to turning my product or service into an experience?
  3. What tools can I employ to convince investors/managers to take my product/brand into the physical space?



Katie Streten, Global Head of Insight , Imagination

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