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SXSW 2017

The Cultural Revolution that MR Will Cause

Mixed Reality (MR) is coming to stay so we should be aware of the changes it'll bring. MR is not just simply mixing reality with virtual elements, it's the migration of the digital world from the screens to the physical world. It's the creation of a much stronger connection between people, places, business and cultures.

MR has also a peculiar characuteristic, it needs information from the surrounding enviroment to be used, the more information it has from the reality the better the solution is. So, what does it mean to our privacy?

This panel will discuss all cultural benefits that we may enjoy from MR and at what cost we'll have them.

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  1. How will mixed reality affect our daily lives and the way we consume in the future?
  2. How weird will it be having the "real presence" of digital elements in our daily lives?
  3. What is the good, the bad and the ugly that we can get from mixed reality?



Henrique Caçador Ferraz do Prado, Consulter, EraTranmidia

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