SXSWedu 2017

The Complete Guide to Acquiring Students Online


Digital channels like websites, email, and social media play a tremendous part in the college marketing process, from generating awareness to engaging with prospective students. However, digital marketing programs can be complicated to set up and run, and coordinating the work that goes into a campaign can be overwhelming. In this talk, I'll show the most important parts of an online student acquisition campaigns, from awareness to interest to desire to action, and how they work together to attract quality applicants.

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  1. Communicate more effectively with potential students online.
  2. Learn more effective ways of tying the steps and tools of your online acquisition process together.
  3. Coordinate with other departments to share student data.



Albert Wavering, Digital Analyst, Viget

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