SXSW Interactive 2013
MIY - Make It Yourself
Humans have always been makers and inventors. It’s what sets us apart from other animals — we don’t just use tools, we make them. Somewhere along the line, though, we stopped making “things.” What we create now lives in the ether — in websites, content and apps. But we’re ready to make again. Just look at the newest social sweetheart, Pinterest; much of their content is centered on DIY — everything from food to crafts to up-cycled art. It’s feeding our need to make. Add to this the surge in access to technology, and the ability to make even the most complex things is now at our fingertips. Crowdsourced websites are bringing good ideas to life while technologies like 3D printing are revolutionizing manufacturing — allowing powerful ideas to come to fruition without the burden of scale. This topic will explore what happens when the rise of “making things” combines with a manufacturing revolution.
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Additional Supporting Materials
- What is contributing to the resurgence in “making things?”
- What are the risks for businesses that are reliant upon manufacturing physical products?
- What impact will MIY have on our everyday lives?
- What are the opportunities for entrepreneurs and those wishing to experiment with new product ideas?
- What shift does this signal in consumer behavior?
- Nicola Smith, Communications, Engauge
Stephanie Critchfield, Marketing, Engauge