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SXSW 2017

Broadcast Yourself Staying Aive to Business Model

Brazil has a great appeal for create formats from youtubers with revenue opportunities.
Beyond the needs to get new subscribers, the panel has a goal to show actions for audience retention and gaining viewers loyalty. As well as turning audiences into fans and consumers.
Case study presentation Rosalia Casagrande (personal stylist channel), Pipocando (movies and pop culture channel), Geography Now (all about geography in the world) and Begiragons (showing games with a new point of view).

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Takeaways

  1. It is still possible to innovate in video platforms?
  2. How to obtain success with public through communication in such a fragmented market?
  3. How to keep retaining audience in your videos?

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Organizer

Dimas Dion Silva Santos, Communication Dir, EraTransmidia

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