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SXSW Interactive 2013

Use Your Idea to Shake Things Up at Your Company

So you’re a product manager at a fairly large company, working on the latest iteration of the product you’re leading, when you’re suddenly struck with a game-changing idea. Sure, it doesn’t exactly fit into the long term product plan, and it might not even make the company money straightaway (or ever), but you can’t shake the feeling that this could really be something big.

How do you embrace the creative and technological disruptions happening outside your company? And then how do you work within your company across finance, legal, and the C-suite to get it done? Or do you do it at all?

Using his own case study with the successful SketchBook app, Autodesk’s Chris Cheung will provide a lesson in how to fly under the radar and develop a product that has the potential to shift not only company culture, but change the way everyone interacts with your technology. He'll also discuss why companies that encourage employee flexibility and side projects often end up winning.

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  1. If I can't convince my managers to let me explore a potentially game-changing idea, how do I go about doing it on my own while meeting company objectives?
  2. Once I've developed a project enough to be convincing to upper management, how do I move it through internal departments to get it on the product roadmap?
  3. Should I be fearful of exploring new ideas or embracing new technological advances in my work without informing my managers?
  4. In a process-heavy company in times of economic uncertainty, how do I get motivated to try to shake things up at my company?
  5. What type of culture, types of management and executives, and types of employees should I be looking for when searching to join a company where I can see my ideas come to fruition?


  • Chris Cheung, Product Line Managery, Autodesk


Jill Webber, Public Relations Manager, Autodesk

Meta Information:

  • Tags: innovation
  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Intermediate
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