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SXSW 2017

Transmedia Design Strategies for the Mature Market

The panel provides discussing the differences and transpositions of the areas of media, absorption and processing of new technologies and the amount of wealth of information - some of the challenges of the Pre Mature People ( 50-60 years) (I call The New Old Generation), included digitally, but with special features different from other generations. What a transmedia storytelling contributes to this transpositions.

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  1. How does this affect the consumption of content?
  2. What a transmedia and trasmedia storytelling contributes to transposition the new media for the pre mature people?
  3. What are some differences between generations about absortion and processing new technologies?



Solange Eiko Uhieda, vp, EraTransmidia

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