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SXSW 2017

The Changing Role of the CMO in the Digital Era

Average tenure of a corporation in 1958 was 61 years, in 2012 it was 18 years. And 40 percent of current Fortune 500 companies wont exist in the year 2025. Simply put, the rate of change is increasing and companies can’t keep pace. This change includes exponential increases in computing, power, storage and bandwidth; products and services hit the market faster; and customers use them in new and unexpected ways, which generates new products and services. So how can companies move faster than the rate of change? This session will answer this question, address the implications for the C-Suite, and the evolution of CMO leadership as a result.

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  1. What do companies need to know in order to move at or beyond the rate of change?
  2. What are the implications of this rapid change on the C-Suite?
  3. How is the role of the CMO changing during these times?



Victoria Phillips, Dir, Allison+Partners

Meta Information:

  • Tags: cmo, digital, c-suite
  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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