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SXSWedu 2017

Maximizing Engagement: Community Strategy Workshop

In education, we understand the power of relationships in driving our work. But often, when we try to create community online through discussion forums or social media, our efforts fall flat. Why? The problem is often a confusion about how to create meaningful engagement for our audiences.

In this hands-on workshop, we will build a new strategy for your community. We’ll start by identifying a common goal that’s compelling to both you and your audience. Next, we’ll explore strategies you can use to engage and manage your community. You’ll leave with a plan you can put in place immediately to jumpstart your outreach and start putting your community to work for you.

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  1. Define the core components of an effective community strategy
  2. Identify opportunities to create meaningful engagement that will meet your audience's needs while driving your goals
  3. Create a plan to re-launch your community and manage engagement long-term



Melissa Jones, Learning Designer, Open Classroom Consulting

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