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SXSW 2017

Your Last Emoji

We’ve all done it – read or sent a text while driving. Yet, eight people are killed and 1,161 are injured every day in the U.S. due to distracted driving. During Distracted Driving Awareness Month, one of the largest mobile service providers, Sprint, and ad agency ALMA DDB, transformed a wrecked car into a wrecked emoji to provide drivers with a visceral reminder of the perils of distraction. Is that text really the “lasting impression” you want to leave as your mark on the world? Or could it maybe wait a few minutes? Join Sprint and ALMA DDB for this session to see how major brands are utilizing ad resources to deliver messages with more in mind than just the next sales quarter.

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  1. Do you know how many accidents are caused by texting and driving?
  2. Did you know that Florida doesn't have texting and driving as a first offense?
  3. What if the poop emoji was your last impression on this world?



Solana Froment, Communications Coord, Alma DDB

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