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Integrating Digital into the Live Game Experience

In the past decade professional sports have made quantum leaps integrating digital media into their product offering. From fantasy leagues to on-line viewing, mobile updates, and direct communication with athletes, today’s fans feel more connected to their sports than ever. The only place the experience hasn’t changed is at the live sporting event itself.

While stadiums have gotten bigger, flashier, and more expensive, they haven't gotten more digital. The fan at home in front of his or her big-screen TV can tweet with other fans, follow advanced live statistics, and check on his fantasy teams, but the fan in the stadium has much the same experience he had 20 years ago. With all of the recent digital advances, from social to mobile to location-based technologies, how can we reinvent the live sports experience?

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Michael Cole, Group Planning Director, Tribal DDB Worldwide

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