Integrating Digital into the Live Game Experience
In the past decade professional sports have made quantum leaps integrating digital media into their product offering. From fantasy leagues to on-line viewing, mobile updates, and direct communication with athletes, today’s fans feel more connected to their sports than ever. The only place the experience hasn’t changed is at the live sporting event itself.
While stadiums have gotten bigger, flashier, and more expensive, they haven't gotten more digital. The fan at home in front of his or her big-screen TV can tweet with other fans, follow advanced live statistics, and check on his fantasy teams, but the fan in the stadium has much the same experience he had 20 years ago. With all of the recent digital advances, from social to mobile to location-based technologies, how can we reinvent the live sports experience?
Additional Supporting Materials
- Michael Cole, Group Planning Director, Tribal DDB Worldwide
- Marc Jenkins, VP, Digital Media, NASCAR
- Brandon Snow, Vice President, Global Marketing Partnerships at National Basketball Association , National Basketball Association
- Kim Williams, Sports Fan, Sports Enthusiast
Michael Cole, Group Planning Director, Tribal DDB Worldwide
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