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SXSW 2017

Brand Singularity: When Brands Become Culture

Technological singularity is the moment man-made technology supersedes human intelligence. But what about brand singularity as it relates to culture? At what point do brands become so deeply embedded in daily life and culture that they become synonymous? Brands have transcended the confines of their categories to permeate the cultural zeitgeist. Brands are no longer just the drivers behind culture, they are culture.

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  1. How will this shift to brand singularity affect the marketing industry?
  2. How will agencies adjust to this shift in power?
  3. What are the cultural implications of brands becoming the primary drivers of cultural discourse?



Adam Gorode, Founder, AGW Group

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