☰ Sidebar
Voting period for this idea type has passed

SXSW 2017

Is Jazz School The Next Innovation Incubator?

As we collaborate with Berklee College of Music students and co-teach courses, we are struck by how much musicians and designers think alike. At IDEO we call our approach design thinking. Berklee doesn’t have a name for their mindset yet (“jazz thinking” or “music thinking” come to mind) but the similarities between the two have led us to believe there are fundamental entrepreneurial traits in the professional creative process. We'll talk about the similarities and differences between these creative professions and how they apply to today's innovation practices.

Share this idea


  1. Why is a music school teaching product and business innovation?
  2. What does design have to do with music?
  3. What similarities do designers and musicians share?


Michael Hendrix, Partner, IDEO

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.