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SXSW 2017

TV and Digital Video in an Immediate World

Digital video or TV? It’s not a question of either or: we know from data that they can complement each other. New ways to publish video content enables us to broadcast our message to others, which can empower and further enhance what is happening on television. With this evolution of communications, it is more important than ever to understand how consumer behavior is changing to drive real results.

Join Facebook and 4C for a fireside chat on how the Facebook ecosystem is evolving and how marketers can get ahead on video.

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  1. How do you balance TV and Digital Video content in an immediate world?
  2. How does TV and Digital Video play out together?
  3. What is Facebook enabling in its Marketing Partner ecosystem to allow for and consumption of more video?



Peter Jung, Mktg Mgr, Facebook

Meta Information:

  • Tags: media, facebook, video
  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Advanced
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