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SXSWedu 2017

Opinionated Products

We use opinionated products every day. Some of these “opinions” are explicit and benign, like Waze suggesting the fastest route to your destination rather than the safest, smoothest, or prettiest. Others are more surreptitious and controversial (though widely known), like “personalized” Google search results. To what extent should educational products make assumptions about the way things ought to be?

In this session, experienced edtech product leaders discuss some of the “invisible” product elements that can shape a user’s experience and perspective. We’ll definitely be taking advantage of all the expertise in the room, so come prepared to participate!

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  1. Participants develop their vocabulary to describe the phenomenon of opinionated products, empowering them to become savvier technology users.
  2. Product makers expand their understanding of potential unintended consequences of their decisions.
  3. Administrators strengthen connections between instructional leadership and technology strategy.



Adam Rosenzweig, Dir of Business Dev and Partnerships, Beyond 12

Meta Information:

  • Tags: product, edtech, design
  • Event: EDU
  • Format: Panel
  • Track: Business
  • Level: Basic Understanding
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