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SXSW 2017

Can I Tweet That?

Our panel will discuss the latest in ad law, how advertisers, agencies, and production companies use social media, and who is getting away with what. We’ll address how with social media advertising is at an uptick and brand developing more unique methods to market in creative ways, what happens when you are then faced with increasing scrutiny for practices on social media. We’ll also discuss the best new platforms and tech products, and the legal considerations in utilizing the technology, what editorial uses is & when it applies, as well as tackle the question of why brands continue to exploit celebrities’ names and likenesses for commercial purposes without permission​.

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Takeaways

  1. What challenges are brands facing when advertising on social media given the need to develop creative ways market their products?
  2. Many brands are hopping on the live streaming Meerkat and Periscope bandwagons. What are the legal issues that this new technology brings?
  3. With an explosion of celebrity lawsuits, why do brands continue to exploit celebrities in advertising without permission & how can you avoid a lawsuit

Speakers

Organizer

Jenn Kennedy, Head of Business Affairs, Heat

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