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SXSW 2017

Forum For Good

Good ideas and innovation can change lives, improve health, social conditions and understanding. Good ideas are NOT like children: they should be seen and heard, especially in their infancy. They need the right shaping to reach their full potential, then help to reach the people they can help most. Let's mind meld for the greater good. Meet up with some of the minds of DDB, the agency that used AR to help non-migraine sufferers understand the condition, created a drinkable book that filters unsafe water, social activation Check It Before Its Removed breast exam, and used WhatsApp to let parents speak to hospitalized children through stuffed animals. Let's Meet Up and do some good. And beer.

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Takeaways

  1. How can ad agencies use their marketing skill sets to drive forward innovation in health, wellness and social issues?
  2. I've got a great product and/or great idea, is there an existing brand or company that could partner with me?
  3. I work at an agency, what are other agencies doing in this space? Also, I'm thirsty. Will there be beer? (Yes)

Speakers

  • Cheryl Horsfall, DDB

Organizer

Cheryl Horsfall, Exec Creative Dir, DDB

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