SXSW Interactive 2013

Show Us Your Apps: What Music Marketers Want

A discussion with Q&A about what top music marketers look for in music based startups and app development. We will talk user experience, functionality, branding, engagement, cross-platform integration, and monetization for our artists. A panel of experts from Artist Management, Tech/Music Business Development and Digital Marketing explore the needs of this niche group of interactive innovators.

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  1. What in particular do artists and digital managers look for in new music startups?
  2. How music startups determine a focus audience: selling to artists, fans or marketers.
  3. How does licensing and legal approvals stand in the way of the startup entrepreneur in the music space?
  4. How do you monetize your music app while making money or social capitol for an artist?
  5. How working with music marketers as consultants in early stages of development can save entrepreneurs money and time in the long run.



Rynda Laurel, CEO, Digital Management, 1968media

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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