With Sun Hats, Even at Night the Sun Comes Out
Colombia has reinvented itself through innovation. But in rural Colombia, time has stopped. Millions live in places almost impossible to reach and don’t have access to any type of public service. EPM, needed to introduce to them its solar energy program. To do this we had to let them know what solar energy is about, integrate it into their lives and let them see the benefits of it in their daily routine. We used one of the most symbolic elements of our culture: the hat, and integrated it with existing solar technology. Sun Hats, solar powered hats that charge during the day and at night light up. Sun Hats adapted relevant technology to our public’s lifestyle in a way that made a difference.
Additional Supporting Materials
- Leo Macias, DDB Worldwide
Leo Macias, Chief Creative Officer, DDB Worldwide
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