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SXSW 2017

How Wearables Helped One Man Walk Across the US

Product design firm president Mike Maczuzak just completed the journey of a lifetime—walking on foot across the United States of America. On March 17, 2016 he dipped his toes in the Atlantic Ocean at Coney Island near New York City and started walking, continuing across the country until he hit Santa Monica State Beach and the Pacific Ocean. Most incredible of all was what Mike packed in his backpack—a collection of wearable tech devices to keep his health and business in order. Hear his life-changing modern adventure story, learn what kinds of devices he brought with him and how their usage brought him discoveries about where wearable activity trackers need to go in the future.

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  1. What would a product design and development firm president pack in his backpack for a cross-country hike?
  2. What can we learn from pushing wearable technology to its existing limits?
  3. What boundaries exist in wearable tech today, and how can we improve their design for the future?



Rachel Miller, Mktg Coord, SmartShape Design

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