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SXSW 2017

The Art of Selling Out

Everyone gets all hot and bothered by the myth of the starving artist. Some hypothetical creative who lives on the high road and remains untouched by the filthy compromise of work-for-hire. But does anyone actually live like that? More importantly, would you want to? Maybe some version of selling out helps you realize your next goal. Maybe it puts your work in front of more people. Maybe it gives you the freedom to concentrate on your craft, instead of worrying about bills. Maybe it even—shut the fuck up—makes you into a better artist! Join a diverse panel of working creatives for a refreshingly honest examination of money, inspiration, success, and the best ways to sell out, artistically.

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  1. What is your definition of selling out? Have you done it?
  2. There is making money, and then there is selling out. How do you evaluate which jobs to take?
  3. What is the best way to use work-for-hire to drive your personal projects?



Taylor Robinson, PR Mgr, Heat

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