SXSW 2017

We Can Do It!: Creating Strategic VR Partnerships


The term “virtual reality” has been around for a few decades, but it’s only within the past few years that it has become the powerful and promising platform it is today. While companies have sought to carve their own niche in the marketplace, many have found further success by leveraging their unique expertise to work with one another, sharing their resources and knowhow to ultimately thrill and engage users across platforms. Experts from Littlstar, OTOY and Discovery will discuss how they have successfully become innovators in their respective fields while simultaneously forming strategic partnerships that further their business objectives and reach even more viewers.

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  1. How can companies work together to create and distribute thrilling content across platforms - always with the end user in mind?
  2. How might your relationships change as the industry evolves? How do you know when to embrace change or stay the course?
  3. How can virtual reality companies continue to innovate in an industry that is constantly - and quickly! - evolving?



Elizabeth Stewart, Publicist, Discovery Communications

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