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SXSW 2017

Asian Blues:How Desi Sound is Shaping New Music

British-Pakistani Guitarist, Singer & Songwriter Aziz Ibrahim (Stone Roses, Asia, Simply Red) explores the emergence of Asian Blues, music rooted in the South Asian diaspora (Desi) experience balancing lives of contrasting cultures and identities. That intersection is a creative sweet spot for South Asian artists juxtaposing Indian & Pakistani classical, folk, and Sufi rhythm and melody with rock, R&B, and Hip Hop to create the unique sound defining Asian Blues.
Ibrahim will share insight and anecdotes illustrating how the increasingly sought after Desi sound is influencing mainstream music.

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  1. What is Asian Blues and why is its emergence so significant?
  2. What is fueling the growth both in artists and audience?
  3. How are South Asian Artists influencing mainstream music with this sound?



Aziz Ibrahim, Guitarist & Singer & Songwriter & Producer, Indus Records Limited

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