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SXSW 2017

Influencer Marketing by Influencers

An inside look at influencer marketing by the influencers.

This panel of influencers will discuss how they work with brands, including different strategies such as sponsored posts versus contests versus public appearances. How do brands judge the success of these campaigns in terms of engagement – likes, comments, revines, etc.? How to run a successful influencer marketing campaign and what really matters to influencers? What goes wrong and how to learn from others mistakes. How to get the most from live streaming ? What is the future of influencer marketing?

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  1. What are the key elements to a successful influencer marketing campaign as an influencer?
  2. What are the best ways to work with influencers and live streaming?
  3. What are the main mistakes to avoid when working with influencers?



Murray Newlands, Founder, Influence People

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