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SXSW 2017

7 Lessons From the Future of Content

The past decade has seen seismic shifts in how we create and consume content. This talk illuminates 7 key aspects of those shifts and how they enable previously underserved voices to be heard. We'll learn how emerging business models make it both more AND less problematic for content creators to make a living. We'll learn which stories can be told that could never be told before and how mass participation births new art forms. Examples from the worlds of film, television, music, social, transmedia and areas we don't really have a word for yet will help content creators, strategists, and those who build platforms for them understand how to prepare for and profit from the future.

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  1. How has the lowered cost of technology been good and bad for creators?
  2. How can new business models completely change the game for diversity in content creation?
  3. Why do you need to learn everything you can right now about participatory culture?



David Thomas, Sr Experience Designer, Think Brownstone Inc

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