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SXSW 2017

Collaborative Alignment for Product Managers

Good alignment is a basis for successful product collaboration. And alignment has even more valuable if it is driven by the product people in charge of an initiative and not just given by boundaries & goals defined by top management.

In this workshop you will learn how to make alignment a collaborative, bottom-up process. You will also learn how to use our framework called "Auftragsklärung" (~ assignment clarification) to answer the tricky questions about an upcoming initiative early, get clarity of intent and bring everybody on the same page.

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  1. How can you play an active role in getting early alignment for your upcoming product initiative?
  2. How can you gain clarity about the real intent of your work and answer the "Spice Girls question" of what you really, really want?
  3. How can you define success for your initiative - and understand how to find out early if you are on the right track?



Arne Kittler, Dir Mobile Prod Mgmt, XING AG

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