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SXSW Interactive 2013

Texting for Votes: Mobile Politics Comes of Age

Political campaigns have been slow to adopt mobile tools to mobilize, fundraise, and persuade voters -- until 2012. Political campaigns, including both the Romney and Obama campaigns, now see mobile technology as a fundamental tool for voter education and mobilization. What are they doing, and how effective is it?

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  1. What makes political uses of mobile technology different from brand-based mobile strategies?
  2. How did the Romney and Obama campaigns use mobile in 2012?
  3. How effective was mobile marketing at voter persuasion and turnout?
  4. Do mobile apps really work in politics?
  5. How will elected officials transition their mobile strategies now that they are in elected office?



Julie Germany, Vice President , DCI Group

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Government and Civic Engagement
  • Track 2
  • Level: Intermediate
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