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Adapt or Die – Jane Pratt’s Publishing Evolution

In what can be considered a constantly evolving media landscape, many longtime glossies have had to alter their approaches toward both content and audience. Today, smaller yet highly influential publications are feeding off of their talent. Publishing has entered the digital frontier and we can’t stop it. For a generation, Jane Pratt, founder of Jane and Sassy Magazines, has been chronicling everything and anything women care about. Having led two successful print magazines with powerful points of view and rabid fan bases, she's navigated away from print and emerged as a digital media trailblazer at xoJane.com, innovating the next generation digital magazine. Jane will discuss her transition from print to digital must-reads, how the media landscape is evolving and why a powerful narrative will always win.

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Amy Widdowson, Marketing Manager, SAY Media


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