SXSWedu 2017

Creating a Social Campaign in the Ed Sector


To some, the marriage of ed reform and branding feels a bit too, well, icky. But there are important lessons to be learned from the worlds of advertising and campaigning. This is no session--it’s an expedition using the city of Austin as staging ground for an education campaign you hope to launch. You will define key messages, select the best social media platform for launch and top it all off with a hashtag. The best campaign (as voted on by your session peers) will actually be “launched” with the support of a nationally prominent blog. Bring your creativity, your mobile device, your competitive juices and your walking shoes.

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  1. Learn a framework for a campaign and gain practical experience in the implementation of a campaign
  2. Create content that aligns with your campaign that can be shared in the session and with a wider audience via social media
  3. Engage in real world learning experience that allows you and your peers to learn more about issues that matter in the ed sector



Chris Jackson, Chief Communications Officer, Big Picture Learning

Meta Information:

  • Tags: communications, campaigns
  • Event: EDU
  • Format: Workshop
  • Track: Business
  • Session Focus Area
  • Level: Basic Understanding

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