Connect with your consumer & drive brand loyalty
This session will address The Future of Technology in the retail industry. By 2020 90% of the world’s global population over six years old will have a mobile device and consumers are becoming more demanding than ever before. With a projected worth of $14.4 trillion by 2020, IoT represents a business opportunity which can provide companies with a distinct competitive advantage. The smartphone is becoming the remote control for the digital world and consumers expect to interact with brands through digital means, providing personalized, real-time experiences and content for each consumer.
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- How will IoT impact the retail industry and influence consumers?
- What role does big data analytics play in the retail process?
- Where do I start and how should I shape my digital strategy?
Maria- Teresa Ortiz , Mktg Mgr, AVERY DENNISON RBIS