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SXSW Interactive 2013

Transform a “Like” to a Brand Advocate

Now is the time to elevate your audience from "fans" to "cheerleaders!" Learn how B2B companies use the most popular social platforms like Facebook, LinkedIn, Google+, YouTube, Instagram, and Twitter to turn employees, customers and influencers into brand advocates. Specifically, this session will share the 6 steps to flip the marketing funnel, and win new business.

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  1. What are the drivers of social brand advocacy?
  2. What does social brand advocates mean to your company?
  3. How to elevate buzz and engagement within your organization prior,during, and after launch of a campaign?
  4. What kind of social content provides the highest engagement and return value?
  5. How do you sustain your brand advocate?



Tara Panu, Marketing Intern, Jive Software

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Level: Intermediate
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