SXSW Interactive 2013
Transform a “Like” to a Brand Advocate
Now is the time to elevate your audience from "fans" to "cheerleaders!" Learn how B2B companies use the most popular social platforms like Facebook, LinkedIn, Google+, YouTube, Instagram, and Twitter to turn employees, customers and influencers into brand advocates. Specifically, this session will share the 6 steps to flip the marketing funnel, and win new business.
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- What are the drivers of social brand advocacy?
- What does social brand advocates mean to your company?
- How to elevate buzz and engagement within your organization prior,during, and after launch of a campaign?
- What kind of social content provides the highest engagement and return value?
- How do you sustain your brand advocate?
- Sydney Sloan, Sr. Marketing Director , Jive Software
Tara Panu, Marketing Intern, Jive Software