SXSW 2017

Why is Content Marketing a good idea?


Content marketing is a top priority for all smart marketers, and with good reason. It costs less than traditional marketing and generates triple the number of leads.

In a world of increasingly fragmented media, custom content is the future of marketing. However, it’s not a new concept. We’ll begin by reviewing the storied history of content marketing and its current state in 2017.

More importantly, we’ll cover how to future-proof your content marketing strategy with the most up-to-date methods of creating, producing, and delivering successful content. You’ll leave with fresh ideas and feel prepared to take on your next campaign challenge.

Related Media

Additional Supporting Materials


  1. What's the current state of content marketing?
  2. What does great content actually looks like?
  3. What does the future holds for content marketing?



Ben Travis, Mktg Mgr, Viget

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