Why is Content Marketing a good idea?
Content marketing is a top priority for all smart marketers, and with good reason. It costs less than traditional marketing and generates triple the number of leads.
In a world of increasingly fragmented media, custom content is the future of marketing. However, it’s not a new concept. We’ll begin by reviewing the storied history of content marketing and its current state in 2017.
More importantly, we’ll cover how to future-proof your content marketing strategy with the most up-to-date methods of creating, producing, and delivering successful content. You’ll leave with fresh ideas and feel prepared to take on your next campaign challenge.
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Additional Supporting Materials
- What's the current state of content marketing?
- What does great content actually looks like?
- What does the future holds for content marketing?
- Ben Travis, Viget
Ben Travis, Mktg Mgr, Viget