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SXSW 2017

Not Just Another Whiny Millennial Panel

According to Martha Stewart, we Millennials “don’t have the initiative to go out and find a little apartment and grow a tomato plant on the terrace." But hey, some of us do have initiative and maybe we can’t afford tomato plants because we ARE paying for that little apartment. When did Millennials get this label and why?

Our panelists will discuss how we, as Millennials, feel about these labels and what we, as Millennials, are doing to position ourselves as catalysts: helping to push brands and coworkers internally. From our projects, to initiatives in our own offices, to examples of how we manage up, stop by for a real talk from Millennials in the industry.

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  1. What is reverse mentorship?
  2. How can reverse mentoring be beneficial both to Millennials and non-Millennials?
  3. What’s the best way to approach a reverse mentoring situation?



Kate Pena, Digital Strategist, McCann

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