SXSW 2017

Breaking the Grass Ceiling: Women, Weed & Business


At dawn on new years day, 2014, a group of predominately caucasian men ushered in Colorado’s recreational cannabis industry.
To combat this bias, a handful of women banded together in order that they maintain a serious and powerful voice in this new industry.
Seemingly overnight, women have risen the ranks and continued to outperform men in this ever changing, tumultuous industry. As cannabis continues to gain legal and social acceptance, it is women who are leading the charge, and paving the way.

This session, led by female canna-business owners, will discuss the challenges overcome and the opportunities abound for women who want to be involved in the world of marijuana.

Additional Supporting Materials


  1. How have women paved the way for other women to get involved, stay involved and find success within the cannabis industry?
  2. What can be learned from women in other male dominated industries, such as high-tech, and how can these lessons translate to cannabis?
  3. Which companies and/or organizations have demonstrated the greatest level of support for women looking to build businesses within the cannabis sector?



Ashley Picillo, Founder, Point Seven Group

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