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SXSW Interactive 2013

SocialX : UX :: Users : User

Today's applications have fostered amazing creativity in design and it’s never been easier to connect and share. While social tools and services are nothing new, there’s still a lag in how they are best being integrated in modern app design, even though all categories of apps from games, to education to enterprise rely on social experience and sharing for their success. User Experience and Social Experience are actually two different disciplines. We shouldn’t just be building and developing sites for how a person interacts with them, but how people interact with other people throughout the Internet. Social experiences don't just happen, they need to be designed for in a very sophisticated manner. In this session, Ted Rheingold of SAY Media will walk through the history of Social Experience design, how it is currently being best applied and how it will change with future Internet technologies.

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  1. How does designing for a single user's experience and a their experience with other users differ?
  2. What is the history of Social Experience - when and where were current-day social design standards and patterns established?
  3. How can the Social Experience design of a site or application be best homogenized across multiple devices and interfaces?
  4. How much of Social Experience is design and how much requires active participation?
  5. Who will benefit from developing a common language and framework for SocialX?



Sarah Schulweis, Marketing Coordinator , SAY Media

Meta Information:

  • Tags: design, user experience
  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Intermediate
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