SXSW Interactive 2013

What Does Guitar Hero Have To Do With Your Health?


Everyone wants to get healthier. New solutions arrive daily. Yet the challenge isn’t getting people to try new things and start new habits but getting them to stick with them. A new generation of hardware and software solutions are tackling this problem by integrating gamification, socialization and habit design mechanics into their platforms to create ongoing engagement. The founders of two start-ups who are tackling this problem in two fundamentally different ways will chat with each other about their approaches. Nadeem Kassam, founder of Basis (, is building healthy behaviors through the integration of habit design into a hardware and software solution. Kai Huang of Guitar Hero fame, has founded a new start-up, Blue Goji (, to tackle the problem through a software-based gamification approach. Hear their lessons learned and how their companies could influence one of the most critical issues of our time: the nation’s health.

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Additional Supporting Materials


  1. Do new approaches to health need to be entertaining or rewarding to create behavior change?
  2. What is the behavioral psychology principles underlying these ideas?
  3. Which is more effective - gamification or habit design?
  4. Is this a data or a design problem?
  5. How can these principles be applied to other areas of behavioral change?



Alice Chan, PR, Bird PR

Meta Information:

  • Tags: health, sensors
  • Event: Interactive
  • Format: Dual
  • Track: Health and Medicine
  • Track 2
  • Level: Advanced

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