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SXSW Interactive 2013

Debunking Startup Myths

Millions of people want to start a business but are derailed because there is a startup mythology that says in order to succeed you must... Some popular myths are: 1) You must be passionate about your business idea. 2) Be fearless. 3) You need to reinvent the wheel. 4) Technology is a goal, not a tool. 5) Entrepreneurs "do it" themselves. 6) Only tech startups get funded. 7) Startups can't go global. 8) You need to live in certain "hot" areas to start a business. 9) Only people with the "right" connections can truly succeed. 10) Most startups fail--early.

There are a lot of so-called small business/entrepreneurship experts out there dispensing bad advice that act as barriers to startup activities.

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  1. I can't see a connection between my passions and a sound business idea. How do I make that connection?
  2. Everyone says you need to be fearless to start a business. But I'm not. I'm afraid I'm going to fail.
  3. I don't have enough money to start a business, and I hear there's no way for most startups to get a loan or get funded. Am I out of luck?
  4. Must entrepreneurs be innovative, creating things that never existed before? That seems out of my reach.
  5. Why would anyone really want to start a business when most startups fail within their first few years.



Rieva Lesonsky, CEO, GrowBiz Media

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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