Giving Your Product a Passport
You’re the golden child here at home with a solid foundation and growing fan base, but now you’re starting to get interest from international locales. How do you get ready to take your company to a new audience? How do you evolve for an international crowd without losing the core of your company’s identity? Lytro Senior Product Marketing Manager Kristen Berman will discuss how to grow and prime your company for international growth, successfully conquer localization and identify key markets to ensure you stand apart in a new market.
- Kristen Berman, Senior Product Marketing Manager, Lytro, Inc.
Erin First, Senior Account Executive, The OutCast Agency
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