SXSW Interactive 2013

Shut Up & Breathe: Meditation & Storytelling FTW!

Storytelling is probably one of the most overused words in marketing today. The bigger problem is that many people who are using it wouldn't know a real story if it bit them in the posterior. Amidst the clarion calls for people to get out there, tell their story and do it fast or be left behind, a clear voice for true authenticity is arising. It is a voice that comes from an unusual place ... silence. In a growing trend more and more businesses and individuals are turning to meditation practices not merely as a way to relax but also as a way to identify and craft company messaging and strengthen team dynamics. In this workshop attendees will experience a guided mediation, learn the different types of meditation that can be leveraged for productive business and may even get a little zen glow to carry them through the chaos that is SXSW!

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  1. How does one learn to meditate?
  2. What kind of meditation is the best to utilize for building a personal story? A corporate story? A business strategy?
  3. What about people who cannot sit still or teams where people don't want to participate? How do you get them engaged?
  4. Does meditation work for everything?
  5. What if it doesn't work?



Cathy Brooks, Founder, Raconteur, Other Than That

Meta Information:

  • Tags: storytelling, meditation
  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Advanced
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