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Going Old School with Retro Marketing for Startups

TV, out of home, even… print ads? It may sound odd for a small Internet company – let alone an early-stage start-up – to get all Mad Men. But the power of the brand can definitely transcend a click, even in a digitally-obsessed culture. Truth is, brand investment isn't just for the mammoth car companies, CPG players, and banks anymore. Small and medium-sized business can also tap the power of traditional offline marketing to fortify a young, promising digital brand.'s Director of Brand Marketing can share examples and tips designed to shed light on the retro marketing tactics of the future.




Brandy Bartels, Account Supervisor, Dotted Line Communications

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