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SXSW Interactive 2016

Women in Food: Breaking Out of Traditional Roles

We are inundated with food programming on television and online, but women have continued to be relegated to 1950s-era traditional gender roles. Meet a group of women who are stepping out from that stereotypical role and getting their hands dirty to show the world where our food comes from. From hunting to fishing to farming to butchering, we are finally seeing the way women contribute to our food system.

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  1. How are the expectations about the roles of woman in the food industry changing?
  2. What unique pressures do women face in telling stories or performing jobs traditionally done by men?
  3. What are the reactions from the audience or customers to seeing a woman killing a pig or tend a farm?



Matt Schoch, Dir, Content Strategy, PBS

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